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Our story

b-glowing is the best in beauty: an essential edit of brands across skin care, makeup, body, hair care and more. We know the beauty world can be confusing, which is why we’re here as curators, consultants, and guides. When you shop with us, you shop in the knowledge that everything you buy is tried, true, and tested.

B-glowing has grown out of my life-long passion for beauty products. I spent my youth digging through my mom’s makeup drawers when she wasn’t looking. When I was 13 my big dream was to be the makeup counter girl at our local Walgreens. I confirmed my addiction to product when 24 years old after the breakup from a long-term boyfriend. I went to Saks Fifth Avenue and charged an obscene amount of money in the beauty department. It was an obscene amount to me as I was only making entry-level salary at the time. Truth be told, I had no regrets. It was money well spent as I spent countless months in beauty junkie heaven sampling those wonderful products!

After a long career in TV advertising, I felt compelled to follow my personal passion for fashion/beauty and to see where it would take me. I always knew that someday I would eventually share my love for great product with more than just my girlfriends. I wanted to create a place that would allow me to share that passion with a wide range of dynamic and gorgeous women! The result: b-glowing. The name comes from the call-to-action of “being.” “Be the best you can be,” “be you,” “be truthful,” “just be!” And the word "Glowing" from reflecting the radiance we all deserve to have inside and out!

How do we decide which brands to carry at b-glowing? We focus on brands that operate with an independent spirit. We believe there is an honest passion behind these brands which reaches out to the consumer.

We hope you find the finely edited products we've selected from all over the world will bring you as much pleasure as they have brought my staff and I. So have fun browsing, send us questions, send us comments and enjoy the pleasure of receiving gorgeous products.


Founder, b-glowing

Top 10 Reasons to Shop at b-glowing

Discover and browse 200+ brands in our curated collection
Happiness Guaranteed 30 day return policy
YOU choose 3 complimentary samples on every order
Exclusive gifts with purchase offers
Create a Wish List of discoveries to try and favorites to always keep on hand
Beauty Concierge gives you personal beauty recommendations
Enjoy the latest beauty news, tutorials, giveaways and new product notices by following our social networks
Smart shopping filters help you easily find what you’re looking for within each category
Easy checkout with Afterpay, Amazon Pay, Alipay, and Paypal
Beautifully prepared, hand-packed orders delivered to your door